Our Luxury Wrist Watch Making Design Philosophy

Lines that Flow, Complex Curves, Precision Mechanics

Everything that Geoffrey Roth has ever made, whether it be his early wooden boxes or nowadays his jewelry, has clean lines and a timeless beauty and is made to last a lifetime.

His watches are created from that same core from which Geoffrey, as an artist and an engineer, sees and approaches all of his pieces. His watches have lines that flow, surfaces that curve, forms that make sense, a design that has simple elegance. The surfaces are complex curves, difficult to program and even more difficult to machine.

His wish was to make a watch that is solid and sturdy and at the same time beautiful: he calls it a good workhorse of a watch with a good solid Swiss mechanical movement that guarantees years of reliable service. He chooses only the best materials and only the best companies, mostly Swiss, to make his components, like the hands, dials and crowns. Whether Geoffrey's love for watches and excellent quality has anything to do with the fact that his great-great grandfather was born and raised in Switzerland before he immigrated to Buffalo, New York, is not certain.